Market information: Carry out a study in order to understand the target market in detail. Analyze your positioning price/ product / technology on foreign markets.
Store check / Price checking: Analyze your competitors’ referencing; identify the points of sale, the presence and the presentation of products on shelf space and price checking.
Product tests: Select a panel of players in the market; meet them in order to analyze their reaction vis-à-vis your company’s product offering.
Contact validation: Meet with prospects and validate contacts that you think are pertinent in order to obtain precise business intelligence.
Exploratory trip: Understand the market, its structure, organization and all of the players acting on the local market and validate your potential on site.
Feasibility study: Test your product and the feasibility of your project on site by meeting a representative panel of players in the market. Analyze the best means / the best strategy to adopt for efficient and sustainable business development.