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“Our company, founded in 1680, has proven the solidness and uniqueness of its know-how over the centuries. Unfortunately today, the sole possession of ancestral know-how no longer suffices for notoriety and business success. Strengthened by our successful experience with ERAI on the American market, we have recently called on ERAI again to help us to understand and access the Chinese market. After analyzing our competencies and expectations, every meeting during our trip was pertinent and exciting. The ERAI team was able to show us the specificities of the Chinese luxury market and thereby assess our strengths and weaknesses relative to that market. Based on the findings gathered on site thanks to ERAI, we are currently preparing a future trip that will meet the perceived expectations; we have no doubt that this will lead to commercial success.”
Bertrand Demailly
Industrial Director
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