Every year, the outdoor branch comes together to the international summit meeting in Friedrichshafen, in the region where Germany, Austria and Switzerland meet. As the world’s leading trade fair in its branch, the OutDoor is a must for industry, trade, media and multipliers. As the venue for the OutDoor, Friedrichshafen provides an authentic backdrop, and treats its guests to a unique holiday flair, both at the trade fair and away from it. Conducting professional business in a relaxed atmosphere: that is the motto that an increasing number of exhibitors follow every year: at the last count, it was 890 exhibitors from all over the world at the OutDoor 2011.
2011 was another record year for the OutDoor. The outstanding quality of the fair was confirmed with 21,520 trade visitors from 91 countries who stayed for an average of 2.2 days. The 3% growth in the number of exhibitors at the show is an incentive to climb even greater heights. More than 200 world premieres along with new collections and products also attracted an increasing number of media representatives to the OutDoor. In 2011, 1,012 journalists reported on the more than 890 exhibitors from 38 nations.